minke gin

Client: Clonakilty Distillery

Project: Product redesign

Evolving
a Strong Identity

The original Minke Gin bottle is bold and confident. Its clean geometry and coastal blue tones speak of quality and clarity. The challenge was not to replace this identity, but to reimagine it with deeper connection and greater nuance.

A spirit born on the Atlantic Coast

Minke Gin is infused with wild Samphire, a crisp coastal herb that grows along the cliffs near the Clonakilty Distillery. This rare botanical is not just an ingredient. It is the essence of place, giving the gin its distinct freshness and maritime soul.

Design
Rooted in Nature

The new design takes inspiration from the Samphire plant itself. Its branching forms flow around the bottle, evoking the wild elegance of the coast. This organic pattern places the herb at the center of the story, turning a hidden detail into a visual signature.

A Confident Step Forward

The result is a bottle that stands apart with quiet confidence. It feels grounded, mature, and unmistakably Irish. A timeless evolution that celebrates the natural character rooted in origin.

Label design

Original label

Reimagined label

Bottle design

Original bottle

Reimagined bottle