The original Minke Gin bottle is bold and confident. Its clean geometry and coastal blue tones speak of quality and clarity. The challenge was not to replace this identity, but to reimagine it with deeper connection and greater nuance.
A spirit born
on the Atlantic
Coast
Minke Gin is infused with wild Samphire, a crisp coastal herb that grows along the cliffs near the Clonakilty Distillery. This rare botanical is not just an ingredient. It is the essence of place, giving the gin its distinct freshness and maritime soul.
Design Rooted in Nature
The new design takes inspiration from the Samphire plant itself. Its branching forms flow around the bottle, evoking the wild elegance of the coast. This organic pattern places the herb at the center of the story, turning a hidden detail into a visual signature.
A Confident
Step Forward
The result is a bottle that stands apart with quiet confidence. It feels grounded, mature, and unmistakably Irish. A timeless evolution that celebrates the natural character rooted in origin.
Label design
Original label
Reimagined label
Bottle design
Original bottle
Reimagined bottle
Designed to expand
Building on the established identity, the design system leaves space for future stories to be told. The limited collection introduces two new expressions. One brightened with a Citrus Twist, the other layered with rare botanicals. Each retains the signature coastal geometry while allowing its own vibrant character to emerge.
Citrus edition
RARE BOTANICALS
THE NEW LINE
Minke Irish Gin’s redesign honors its coastal roots, drawing inspiration from wild Samphire to create a bottle that feels grounded, elegant, and distinctly Irish.
The refreshed identity balances timeless confidence with room for exploration, introducing limited editions.
